Let’s talk Brand 101 , how to penetrate the market
Written by Qello Mapanya on November 19, 2020
It is quite palpable Covit-19 will be remain the part of the traffic in conversation, well it has bull dozed itself in our lives, the world has be in motion trying to chew an incredible chunk of a totally altered reality. However on the creative side of things wheels have been constantly in motion, in the mist of all the misery and the loneliness musicians have been colouring our ears with beautiful melodies, the film and television industry has also been serving up a buffet of new shows that we are spoiled for choice, visual artist have also been generous painting a different reality to drown out the menace, those who have been flirting with the idea of starting new business or writing new books or even better a career U turns have finally took a leap of faith to do so. Well great job the consumer are reeling in abundance but the market is also saturated, badly so.
Debbiebloodmoon host of our Afternoon drive Connect Africa airing weekdays between 14:00 – 17:00 CAT, Had couple of discussions on building and marking of brands, how do we penetrate the market
First guest is Kenya’s very own Anyiko, the woman behind East and West African well recognised faces like Kenya senasationa band Sauti Sol, Nigerian Afrobeat queen Tiwa Savage, Ugandan rapper The Mith, Ghanaian king Stonebwoy the list is endless.
Then there was Pitbull in Heels, South African publicist extraordinaire Farah Fortune,
South African digital Entrepreneur Daddy Mohlala unpacks packs the current phenomena ‘influencer marketing’
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