Tidal announced today a new commercial partnership with African telecoms giant MTN, which will launch the streaming service throughout Africa. The service will be launched in the East African nation of Uganda. beginning today (Aug. 22).
The strategic partnership will give MTN’s 10.5 million Ugandan subscribers access to Tidal through their mobile plans, with streaming data included in the deal. Specifically, MTN customers will receive a free 30-day trial to Tidal, as well as options to sign up for one-, three-, seven- and 30-day subscriptions. Tidal and MTN have plans to expand the streaming service to other countries in which MTN operates in Africa in the future.
“Africa is a continent that has long been an inspiration for music heard around the world and Tidal is excited to highlight the vibrant musicians on our platform,” COO Lior Tibon said in a statement. “Tidal is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration.”
“I remember hearing stories about my father‘s records being destroyed once they got to Africa,” said Damian Marley, a Tidal artist-owner, in a statement. “They didn’t want the people to hear the message in the music. What a beautiful day it is now when Africa will not only have access to my family’s music but to all music that exists.”